Matthew McClintock 4/27/26 Matthew McClintock 4/27/26

London Calling: Adidas Declares War

How Adidas is outpacing Nike in running and soccer heading into the World Cup.

Matthew McClintock 12/23/25 Matthew McClintock 12/23/25

Three Is A Magic Number

Adidas looks set to win in three of its four key sports, with the US World Cup as its way into American consumers.

Matthew McClintock 12/16/25 Matthew McClintock 12/16/25

Fourth semi-annual mall channel check: softer traffic, tighter promotions, and who is winning in athleisure.

Matthew McClintock 11/12/24 Matthew McClintock 11/12/24

Why Foot Locker is where the athletic footwear share shift shows up first.