M Squared Capital — Next Level Thinking

Independent equity research on the retail and consumer sector.

LATEST

Research the sell-side can’t afford to write.

No reason to hold back. M Squared Capital brings 20+ years of top-ranked retail and consumer coverage to institutional and individual investors. Our work combines earnings analysis, primary research and on-the-ground channel checks.

About M Squared →

ESSAY

Why sell-side research needs fixing

A former sell-side analyst on why most written research goes unread, and what's behind it.

Read on Substack →

What we publish, and when

A typical year for every company under dedicated coverage.

Unfiltered first reactions the moment an earnings call ends.

ONCE A QUARTER

Upon Further Review

A considered report on new information, including a detailed financial analysis.

TWICE A YEAR OR MORE

Deep Dives

Original primary research that you won't find elsewhere.

Coverage

20 companies across athletic, apparel, footwear and home.

Research library →

Industry research →