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M Squared Capital
ABOUT
RESEARCH - CLIENTS
RESEARCH - PUBLIC
CONTACT
ABOUT
RESEARCH - CLIENTS
RESEARCH - PUBLIC
CONTACT
Deep Dive Matthew McClintock 8/31/26 Deep Dive Matthew McClintock 8/31/26

Lululemon Can Make A “Heidi” Look Good

A state-of-the-union on Lululemon: discounting, merchandising, IT and Asia store checks, and why a return to health is underway.

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Deep Dive Matthew McClintock 5/14/26 Deep Dive Matthew McClintock 5/14/26

Marti Morfitt Needs To “Shake It Off”

Why Lululemon's board chair and board are repeating Nike's strategic mistakes, and what that means for the proxy fight.

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Deep Dive Matthew McClintock 1/9/26 Deep Dive Matthew McClintock 1/9/26

This “Day” Was Just Waiting To Happen

Lululemon's recurring leadership transition problems, informed by a conversation with former CEO Christine Day.

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Deep Dive Matthew McClintock 12/31/25 Deep Dive Matthew McClintock 12/31/25

Lululemon: All This Board Intrigue Can Drive A Person Lulu

A governance deep dive into Lululemon's proxy fight and the proposed director slate, and why the board's makeup matters for the brand.

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Deep Dive Matthew McClintock 12/16/25 Deep Dive Matthew McClintock 12/16/25

Fashion Island: A "Tight Fit" For Athleisure

Fourth semi-annual mall channel check: softer traffic, tighter promotions, and who is winning in athleisure.

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Deep Dive Matthew McClintock 9/25/25 Deep Dive Matthew McClintock 9/25/25

Looking Forward To The Sunset

Lululemon's weak product still traces to its former product chief; how the reorganized product engine could recover.

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