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M Squared Capital
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RESEARCH - PUBLIC
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M Squared Capital
ABOUT
RESEARCH - CLIENTS
RESEARCH - PUBLIC
CONTACT
ABOUT
RESEARCH - CLIENTS
RESEARCH - PUBLIC
CONTACT
Deep Dive Matthew McClintock 6/11/26 Deep Dive Matthew McClintock 6/11/26

We Have Sense Tec Isn’t There Yet In Apparel

Why On needs its own stores to succeed in apparel, since wholesale rarely explains innovative clothing to shoppers.

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Deep Dive Matthew McClintock 12/16/25 Deep Dive Matthew McClintock 12/16/25

Channel Conflict Set To On

Can On keep 20%+ growth beyond 2026? A look at its young direct-to-consumer business and friction with wholesale partners.

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Deep Dive Matthew McClintock 12/16/25 Deep Dive Matthew McClintock 12/16/25

Fashion Island: A "Tight Fit" For Athleisure

Fourth semi-annual mall channel check: softer traffic, tighter promotions, and who is winning in athleisure.

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Deep Dive Matthew McClintock 10/22/25 Deep Dive Matthew McClintock 10/22/25

Good Story But Just Doesn’t Turn Us On

Rising wholesale promotions are an early warning for On, while China acceleration and apparel are its main offsets.

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Deep Dive Matthew McClintock 11/12/24 Deep Dive Matthew McClintock 11/12/24

Ground Zero in the Athletic Footwear Debate

Why Foot Locker is where the athletic footwear share shift shows up first.

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New York, NY


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