Matthew McClintock 9/16/26 Matthew McClintock 9/16/26

Sell More Shirts And Shoes. That’s It.

Under Armour has cut costs for years without margin gains; its hits, like Bouncy Tee, aren't reaching enough scale.

Matthew McClintock 3/15/26 Matthew McClintock 3/15/26

“Under Armour Is Unique. It Just Is”

Under Armour still has an authentic brand built on creating, not copying; can the turnaround finally turn that into results?

Matthew McClintock 12/16/25 Matthew McClintock 12/16/25

Fourth semi-annual mall channel check: softer traffic, tighter promotions, and who is winning in athleisure.

Matthew McClintock 11/23/25 Matthew McClintock 11/23/25

Under Armour keeps pushing back its promised turnaround inflection, and guidance still points to slowing revenue.

Matthew McClintock 9/17/25 Matthew McClintock 9/17/25

Takeaways from a little-watched two-hour interview with Under Armour founder Kevin Plank.

Matthew McClintock 9/7/25 Matthew McClintock 9/7/25

Unusual insider buying by Under Armour board members, plus a look at marketing, product, distribution and guidance.

Matthew McClintock 12/18/24 Matthew McClintock 12/18/24

After Under Armour's investor day, a data-driven review of its distribution cleanup ahead of new product launches.