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RH

Our take

RH London is the boldest version yet of Gary's gallery strategy, and the clearest look at its trade-offs: a Mayfair mansion where hospitality gets the space and the furniture gets squeezed. For now, fixing gross margin in the US matters more than Europe, and the key thing to watch is where discounting goes from here.

Financial model

Updated: October 26, 2026

Research

Postmortems